Insights

The fundamentals: sales and marketing

An introduction to all the principles of sales and marketing you need for your business.

30th January 2017

Advertising, Digital marketing, PR

18 MINUTE READ

Exploring international markets with Fentimans

You might know Fentimans range of drinks from cafes, restaurants and shops around the world...

30th January 2017

Export, Finance

8 MINUTE READ

Have you got entrepreneurial spirit?

What makes a good entrepreneur? We look at North East businesses to see what attributes make them successful.

9th January 2017

6 MINUTE READ

Finding and understanding your customers

Got an idea? A new product or service, or maybe a new business altogether.

9th January 2017

5 MINUTE READ

Business opportunities in 2017

As we move into a brand new year, brand new opportunities to grow and develop your business will appear.

9th January 2017

6 MINUTE READ

Government is open for business

If you’re one of the UK’s 5.4 million small businesses, find out how to become a supplier.

2nd December 2016

3 MINUTE READ

Making a marketing plan

Need to get your products and services in front of customers? A marketing plan is what you need.

30th November 2016

Advertising, Digital marketing, PR, Promotion

5 MINUTE READ

Researching your markets

How do you know people will buy into your brilliant business idea?

30th November 2016

Competitors, USP

5 MINUTE READ

Meet me at the Barre

After fulfilling her dreams as a dancer in LA, Natalie brought her fitness business to Newcastle.

28th November 2016

B2C, Career change, Health, Startup

12 MINUTE READ

Q&A: Taking a leap of faith

Setting up your own business can be scary at the best of times, but how about changing your entire career path?

24th November 2016

B2C, Career change, Startup

6 MINUTE READ

Where do you work?

The kitchen table or the garden shed are the birthplace of most start-up businesses, but where do you go from there?

24th November 2016

Coworking, Office, Mentor

3 MINUTE READ

Employing people

There aren’t many tasks more daunting for a start-up business than taking on your first member of staff...

24th November 2016

Contracts, Jobs, Recruitment, Workers

7 MINUTE READ