Tony McNally, Jarrow based drummer and inventor of the world’s first percussion teaching tool, ToneAlly, shares his experience taking his business international with help from Growth Hub Connector Craig.
How did you hear about the Growth Hub?
I came across the Growth Hub at a local trade show in Newcastle. I started talking to Craig about the aspirations I had for my business, and it went from there really. Craig is so approachable and completely understood the industry I work in, which helped immensely when it came to getting the support needed to grow the business.
What happened when you got in touch with the Connectors?
I really wanted to expand and sell my products internationally and the Growth Hub helped me find the right support to do that. Craig helped me explore different avenues and get in touch with the right people.
With Craig’s help, I received funding to exhibit at the NAMM show in the US, the world’s largest trade-only event for music products. Whilst there I won the Editors’ choice award which was absolutely amazing and has helped grow ToneAlly massively. Had I not been in touch with Craig, I wouldn’t have been able to go and expand my business like I did.
What did you hope to get from the service?
I just wanted to explore the options available, I wasn’t really sure what that was. It really helped that Craig was also into music though. We had something in common and it was great we could talk the same language. The support has been absolutely amazing and I can’t recommend it enough.
What was the impact on your business?
I know it’s a difficult time for businesses at the moment, but for me with the support I’ve received, business has been great. ToneAlly has a unique selling point and Craig understood that from the start and saw the potential. He’s has been absolutely fantastic and I’ve honestly had some amazing help from everyone I’ve been put in touch with.
What’s next for ToneAlly?
Some really exciting things are happening at the moment. ToneAlly has sold in more than 20 countries and international sales are picking up, some of the best players in the world are using my product now and I’m looking forward to attending more trade shows and expanding the business further.
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