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4 things you need to profit from digital transformation

Leanne Miller

Created by Leanne Miller, 23rd February 2017


The digital age continues to deepen its impact on businesses of every size. For many smaller companies, traditional ways of managing data make it hard to capitalise on the digital transformation. Simply storing large amounts of data locally can be expensive, and implementing the tools to make sense of it adds a new layer of challenges.

By moving data and analytics to cloud-based services, you could spend less time focusing on protecting and storing information, and more time making it work to your advantage. As you only pay for what you need and can avoid managing basic infrastructure, cloud services are a great technology solution for SMEs.

There are four basic things you need to consider when building the data foundation of your business:

  1. Basic data backup: If you’re not backing up your valuable business data because it’s too expensive or complex, you risk losing your key asset in the race to innovation. The cloud makes it relatively easy to back up almost any amount of data, giving you the protection of a powerful data centre without the cost or complexity.
  2. Comprehensive data protection: Once you know you have your data backed up securely in the cloud, you should consider how that data is protected throughout your IT solutions. The first step is to make sure that you’re running the latest version of Windows on your PCs and devices. For mobile devices, consider a solution such as Microsoft Enterprise Mobility + Security, which lets you manage a wide range of devices from one service and keep personal and corporate data separate. Enabling employees to get work done from more locations without compromising security can be a key competitive advantage.
  3. Scalable data storage: Once you’re committed to gathering and using data to advance your digital business, you may find that there’s a lot more of it than you thought. You need a scalable way to store and manage information to cope with what comes next.
  4. Adaptive IT: To capitalise on trends, you have to be able to move quickly – something traditional approaches to IT are not known for. By using core services such as email and productivity through the cloud (as with Office 365) and virtualising your server-based business applications in Azure, this can help your company to be positioned to respond with agility to threats and opportunities.

Being an SME doesn’t mean you have to be left out of the digital revolution. In fact, it could be argued that technology and the smart ways you put it to use have a lot more to do with success today. Learn more about the Microsoft cloud platform and how it can help you succeed with new digital business models.

Leanne Miller

Created by Leanne Miller, 3 years ago, [last edited 3 years ago]

Tagged under Digital marketing Office

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