Business diversifies thanks to grant funding

Devine Media was established five years ago and provides digital advertising, web design and video production to SMEs. Owner Paul Devine works mainly with tradespeople and has clients across the North East.

Paul is one of the North East business owners who have received support from the North East Business Support Fund which is part financed by the European Regional Development Fund, with the business being awarded a grant of £2,889.93.

The start of lockdown in spring 2020 resulted in a loss of business for Devine Media, as tradespeople cut back on their advertising. To counteract the loss of revenue, Paul decided to diversify the business and begin offering digital on-screen advertising, and potential new clients showed an interest in this new service. Digital screens will be placed in public spaces including retailers, showrooms (such as DIY and interiors outlets) and shopping centres, allowing clients to showcase their products in areas of high footfall.

The funding has allowed Devine Media to invest in digital screens and the accompanying equipment.

“I wouldn’t have been able to invest in this equipment without the support from this grant. One effect of lockdown has been that people have been spending more on their homes so I’m hopeful that by diversifying the business and working with showrooms and DIY stores I can make up for lost revenue, and my focus is now on moving forward and remaining positive about the future of the business,” said Paul.

The North East Business Support Fund is administered by North East Enterprise Agency NBSL

NBSL is approved by BIS, Customer First, and Investors in People and has a team of experienced accredited business funding advisers, who work with people and businesses across the North East to identify solutions that aid development and growth.

NBSL relaunched The North East Business Support Fund (NEBSF) in 2018. The inaugural round of funding was launched in 2012, since then NBSL has provided funding and support to businesses from an array of sectors spanning all corners of the region with a recent impact report finding that the fund has yielded an impressive £4.40 economic boost for every £1 invested.