Stay on the pulse in the ever-evolving world of digital marketing with SEO (search engine optimisation) masterclass from the experts at Digital Allies.
Digital Allies' Managing Director Steven Parker, and SEO specialist Will Cook will host a full day workshop that will get you up to speed on the latest in the industry, so you can gain a competitive edge online and learn insider tips for the future.
The way Google evaluates and thus ranks your website is always changing, but this session will help you stay one step ahead. You'll be equipped with practical, easy-to-implement advice on how to engage effective, up-to-date SEO practices so you can attract more traffic to your site.
Introduction to SEO
· What is SEO?
· How do the search engines work?
· Crafting a co-ordinated keyword strategy
· Writing content for the user and search engines
· Achieving technical SEO excellence
· Developing an exceptional outreach strategy and plan
· Monitoring and understanding impact and effectiveness
Who should attend?
This session will be suitable for almost all levels of technical ability, but you should have your website set up (or almost ready to go live) and have access to make changes to the site yourself to benefit most from the day.
This event is part of the Digital Drive County Durham programme, part funded by Business Durham and the European Regional Development Fund (ERDF). Eligibility criteria apply - businesses must be registered on the fully funded programme before booking a place on a Digital Drive event. Register via www.digitaldrivedurham.co.uk.
Durham County Cricket Club, Emirates Riverside Cricket Ground, Durham, DH3 3QR, 3qr
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