There are many routes to Global Markets and which one you use depends on your export experience and the countries you are targeting. In this interactive masterclass we will look at traditional export markets and the emerging high growth markets. We will discuss the alternative routes into these countries and which may be most appropriate to initially open up and then develop international business.
For example, you may start by exporting directly to key overseas customers. After that the appointment of a good agent or distributor could assist you in building relationships with new and existing customers. If you have intellectual property which would be of interest to overseas companies then a licensing agreement may provide quicker returns. As your market share increases the next major step may be the opening of a representative office, setting up a business in that country or entering into a joint venture agreement. The rewards and control are higher but so are the risks as it can be significant investment.
We will discuss and answer these key questions:
What are the options for entering global markets?
When should you consider appointing local partners?
Where can you find the best information?
Which countries are the emerging economies where you may require local support?
Why is it important to have a market entry and development strategy?
How should you decide on the best approach in a different markets?
We will discuss all the advantages and disadvantages of the different routes to global markets. We will review the ways to access traditional export markets, and then look at the latest reports on the high growth economies which provide significant opportunities in the future.
This workshop will provide companies with the information to develop an effective and successful market entry strategy for each country that has been prioritised.
Durham County Cricket Club, Emirates Riverside Cricket Ground, Durham, DH3 3QR, 3qr
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