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Deepak Sharma

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Apprenticeship Ambassador Network (AAN)

Delivered by Apprenticeship Ambassador Network


The primary aim of the Apprenticeship Ambassador Network is to support the delivery of a high quality apprenticeships programme. Members of the AAN support government in enabling employers and wider stakeholders to realise the benefits and aims of the apprenticeship programme.

The work of the AAN is linked to the strategic objectives of the Apprenticeship Reform Programme - Benefits Realisation Strategy (read here), which are:

  • To create more quality apprenticeships;
  • To meet the skills needs of employers;
  • To create progression for apprentices;
  • To widen participation and social mobility in apprenticeships.

The regional network in the North East is made up of large and small apprenticeship employers, Local Enterprise Partnerships and other key stakeholders and is chaired by George Ritchie MBE of PX Limited. 

The Ambassador Network is here not only to promote Apprenticeships but to share best practice, provide support and to mentor businesses that are keen to employ an apprentice or introduce Apprenticeships to their current workforce.